The Lush by Khiona logo design project showcases a refined and luxury brand identity crafted for a fashion and beauty-focused brand. The visual concept combines a sophisticated serif wordmark with a distinctive circular monogram, creating a timeless and high-end aesthetic. The black and gold color palette was intentionally selected to communicate elegance, confidence, and premium quality. The typography exudes strength and femininity, while the minimalist composition ensures versatility across both digital and physical brand applications.
Beyond the logo, the brand identity extends into high-impact signage and custom-branded packaging. The storefront signage design enhances visibility while maintaining a polished, upscale appearance suitable for retail environments. The branded plastic packaging serves as both a functional and promotional asset, reinforcing brand recognition and elevating customer experience. This project demonstrates a strategic approach to luxury branding, delivering a cohesive visual identity system that positions Lush by Khiona as a confident and premium lifestyle brand.




